By matching SiDO’s brand philosophy, we re-interpreted a small size electronic appliance that can be easily approached in life based on user experience.
We proposed a product design direction that is based on essence that can feel specialty and finding something new in ordinary life.
We find the inconvenience of existing consumption process and planned a solution for a convenient consumption experience.
Through a perception that looks into the consuming environment rather than the technical perspective, an appropriate solution for purchase experience was made.
We proposed a new direction of the smartphone user experience.
By linking smartphones to everyday items like a watch, it was designed so that the smartphone’s function could be concisely used.
A differentiated experience is provided on top of emotional material and beautiful design.
We planned the integrated design experience of France’s wiring device firm LEGRAND.
We proposed plan direction regarding product line so that user can understand better by constructing independent design language and the harmony with environment.
In the story+teller project, we planned a new use perspective of objects being used unconsciously.
Thinking about the environment of both when the desk lamp was used or not, it was made that music could be enjoyed through visuals rather than just through hearing.